The Libraries have just subscribed to PolicyMap, which is an online GIS mapping tool that allows users to integrate over 15,000 data indicators from a variety of sources without having to download software. Data points cover demographic and economic information, housing, quality of life, lending, incomes, education, health, federal guidelines and analytics.
Three of the Standard Rate and Data Services (SRDS) manuals (Television, Newspaper, and Radio) are now online! SRDS is an online multimedia planning platform that makes it easy to find ad opportunities in any market, media type or geography. Basic demographic information is provided for each television, radio, and newspaper market. Formerly, these titles were only available in print format.
Gartner, one of the world’s leading sources of information on IT, is now available to all students, staff and faculty on campus. This includes 110,000 research documents across 1,200 topics covering all aspects of IT. There are articles and research reports on many areas of interest to Management students and faculty, including, MIS, Operations Management, Strategy, and Leadership. To access Gartner, go online and follow the prompts.
The Libraries have added a new online resource, the Palgrave Encyclopedia of Strategic Management. Covering over 700 entries and a further 85 signposts, written by leading academics, practitioners and emerging stars, The Palgrave Encyclopedia of Strategic Management provides a rich and comprehensive overview of the field. All aspects of the field are covered. Efforts have been made to secure a balance between the theoretical and the more empirically/practitioner oriented side of strategic management.
The Libraries are running a trial of the Euromonitor International Passport database. EIP is a market research database with global coverage of industry, country and company information. Want to know the bottled water market in China? Consumer trends in India? In-car entertainment systems in the United States? Passport covers these topics and many more. This trial will be available (on campus only) until February 28, 2014.
The Libraries have added the Sixth National Population Census of China 中国第六次全国人口普查数据库 database to our holdings. The NPCC collects all data of the 2010 Chinese population census that has been published by China Statistics Press. The 2010 census is the most comprehensive demographic data since 1949 that includes a complete population data of the whole country, 31 provinces and centrally administered municipalities. It also includes data from 2872 units at county level. Currently, the database only has a Chinese language interface, but an English language interface will be available soon.
This trial covers eight market research publications produced by Richard Miller & Associates: Consumer Behavior 2013, Entertainment, Media & Advertising Market Research Handbook 2013-2014, Healthcare Market Research Handbook 2013-2014, International Consumer Markets 2014, Restaurant, Food & Beverage Market Research Handbook 2013, Retail Business Market Research Handbook 2013-2014, Sports Marketing 2013, and Travel & Tourism Market Research Handbook 2013-2014. Each publication is in pdf format and provides detailed market research statistics. The trial is available until November 20, 2013.
Statistical Abstract of the United States is now on trial. It is an authoritative and comprehensive summary of statistics on the social, political, and economic conditions of the United States. It covers everything from population data to the number of gallons of ice cream consumed by the average American. It was produced by the Census department from 1878 until 2012, before ceasing, due to budget cuts. It is now being produced by Proquest. This new online version has live links to government data sources, the ability to download statistical data into Excel, and citations for the data in APA and MLA formats. The trial is available until November 17, 2013.
The Libraries’ are running a trial of the Plunkett Research Online database. Plunkett covers market research, industry statistics, trends, and analysis of top companies. The database can only be accessed on campus and is intended for research purposes only. Trial access is available through November 2, 2013.