The Libraries are running a trial of the IBISWorld database. It will be of most use in the areas of Strategy, Marketing, Finance and some areas of Engineering. It is the largest producer of Industry Market Research Reports in the US and is a trusted supplier to hundreds of academic institutions across the country including more than 200 AACSB Schools and all eight Ivy League Schools. They are a provider of comprehensive business intelligence with reports on more than 1300 US industries. They also produce China, UK, Australia, Canada, and Global Industry Reports along with research on 350+ key economic, demographic and consumer drivers that impact industries. Reports can be downloaded and viewed online. Trial runs through December 15, 2015.
The Libraries are doing a trial of the Mintel database. Mintel is a market research and consumer insights company publishing syndicated market research reports in sixteen broad-based industries. It also covers trends and demographics. Due to trial restrictions, reports can be viewed but not downloaded. As with other trial databases, Mintel can only be used on campus. Trial runs through Friday, November 20, 2015. Mintel can be accessed via the Libraries’ Trial Databases page.
The Global Financial Data database is experiencing technical difficulties when trying to register users from Binghamton University. This database requires free registration for use. The database provider is working on the problem. For the immediate future, it may take an hour or so for new Binghamton University registrations to go through. If you register and experience a longer delay, please contact Sarah Maximiek, at firstname.lastname@example.org.
The Libraries are running two trials that will be of interest to Management and Economics students. Both databases are for on-campus use only.
RKMA Reference Handbooks covers eight market research publications produced by Richard Miller & Associates. The topics covered include: business to business marketing, consumer behavior and consumer marketing, consumer use of the internet & mobile web, entertainment, media and advertising, healthcare, international, leisure business market, retail and sports markets and travel and leisure markets. Each publication is in pdf format and provides detailed market research statistics. Trial runs through November 6, 2015.
The second trial is of the statistical database, Statista. This database contains over one million statistics from over 18,000 sources. Search results are broken down into statistics, forecasts, industry surveys, studies, topics, and infographics. Trial runs through November 8th, 2015.
The Libraries’ have subscribed to a new database, Sustainability Reference Center. This is a full-text database that covers many areas relating to sustainability such as corporate social responsibility, environmental stewardship, regulations, green issues, renewable energy, climate change economics, and social entrepreneurship.
The Libraries have just subscribed to PolicyMap, which is an online GIS mapping tool that allows users to integrate over 15,000 data indicators from a variety of sources without having to download software. Data points cover demographic and economic information, housing, quality of life, lending, incomes, education, health, federal guidelines and analytics.
Three of the Standard Rate and Data Services (SRDS) manuals (Television, Newspaper, and Radio) are now online! SRDS is an online multimedia planning platform that makes it easy to find ad opportunities in any market, media type or geography. Basic demographic information is provided for each television, radio, and newspaper market. Formerly, these titles were only available in print format.
Gartner, one of the world’s leading sources of information on IT, is now available to all students, staff and faculty on campus. This includes 110,000 research documents across 1,200 topics covering all aspects of IT. There are articles and research reports on many areas of interest to Management students and faculty, including, MIS, Operations Management, Strategy, and Leadership. To access Gartner, go online and follow the prompts.
The Libraries have added a new online resource, the Palgrave Encyclopedia of Strategic Management. Covering over 700 entries and a further 85 signposts, written by leading academics, practitioners and emerging stars, The Palgrave Encyclopedia of Strategic Management provides a rich and comprehensive overview of the field. All aspects of the field are covered. Efforts have been made to secure a balance between the theoretical and the more empirically/practitioner oriented side of strategic management.